Several weeks ago, my wife sent notices to every mystery bookstore we could find (nearly fifty) about my new book. Days later, they started coming back marked “Return to Sender, Address Unknown” (cue the Elvis soundtrack). For the next several weeks, they kept coming, until nearly a third returned. At first, I felt depressed at the failure of my marketing plan. Last time I trust the internet, I thought. Then I found another website listing a dozen more, and all but a few proved current, so I took the old fliers, stuffed them in new envelopes, and rereturned them. Recycling at its best.